| Our
origins.
Loud Professional produces professional sound amplification.
The project was born in Italy at the beginning of the 90s
and initially focused almost exclusively on research and experimentation,
thanks to the strong motivation of Valerio Cherubini, founder
and CEO of Loud Professional.
Expertise
and know-how gained on the road.
Before being introduced on the market, Loud Professional products
were subjected to long periods of "on the road"
tests. This allowed us to acquire the necessary experience
to start our professional journey.
Brand
Identity.
During the 90s, Loud Professional's experience underwent a
profound evolution culminating in the refinement of the VH
e-motion series, which represented the company's flagship.
On this evolution we have developed our Sound Philosophy and
built our Brand Identity. Our systems were, and still are,
recognizable by their unmistakable design.
Our
mission.
The VH e-motion series was born with the ambition of offering
an accurate and uniform listening experience to all audiences
present at any event. This was the starting point of our philosophy:
to convey the same emotions (e-motion) to the entire audience
along the two fundamental axes: the "V"ertical one
and the "H"horizontal one. Hence the name “VH
e-motion”. This first system outlined our guidelines
that we still pursue today: controlled directivity, linear
frequency response, high efficiency and dynamics, extended,
controlled and powerful low frequency reproduction that produce
physical and emotional impact.
Subsequently, to meet the new trends dictated by the changing
needs of the market, the same principles were transferred
from the Point Source systems to the Line Source ones, creating,
first, the VH Layer line and, subsequently, the Formula line.
Research
and development activity.
Fully aware that research and development activities are the
fulcrum of our continuous evolution, over the years we have
paid attention to the continuous improvement of the production
process which, today, is highly automated to guarantee a high
and uniform quality standards.
100%
Made in Italy.
The entire production process is entirely managed in Italy,
from design to production. In addition to the use of advanced
construction criteria, Loud Professional products also stand
out for their original but always sober and elegant design.
Technical
support.
We firmly believe that technical support represents the main
road that leads to the affirmation of the product and the
brand. Training our Customers and Partners is essential so
that they can identify the most suitable products for any
application and derive the maximum benefits in terms of performance
in every situation. For this reason we periodically organize
special workshops regarding all the measures both in the field
of electroacoustics and electronics used for control.
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